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Making the Gaon Goes
Global

Packaging | Branding

ABOUT

Gaon Originals is a Retail Brand. They are trying to bring Indian crafts and cultures into the mainstream of technology and the internet. Target audience; Students, young and middle-aged peoples. The client expected us to create an understandable and clean brand identity.

BRIEF

We aimed to create a simple brand identity that can accurately tell the origin, benefits and story of the product. We tried to capture a rural and energetic vibe that can communicate correctly with the target audience.

SOLUTION

For Gaon Originals, we kept the layout constant by separating the product groups by colors, and thus we achieved brand integrity. In particular, we worked in detail from the typography we used to the colors we chose, and in this way, we made the product look positive and dynamic. In addition, we wanted to integrate this energetic atmosphere with the slogans we used in the printed and digital brand identity elements we prepared. We hope you like it.

RESULTS

Design House works on digital space with digital communications services as and digital products as smart class, tablets etc.

Project Approvals of worth
2 Cr in 1 Years

E-CommerceWeb Sale
around 20 Lacs

All Social media handles go organic
with 300% Engagement

The design is a fusion of
modernitity & prestigeousness

gaon originals-gallery
gaon originals-gallery
gaon originals-gallery

A traditional design with
a modern touch