Making the Gaon Goes
Global
Packaging | Branding
ABOUT
Gaon Originals is a Retail Brand. They are trying to bring Indian crafts and cultures into the mainstream of technology and the internet. Target audience; Students, young and middle-aged peoples. The client expected us to create an understandable and clean brand identity.
BRIEF
We aimed to create a simple brand identity that can accurately tell the origin, benefits and story of the product. We tried to capture a rural and energetic vibe that can communicate correctly with the target audience.
SOLUTION
For Gaon Originals, we kept the layout constant by separating the product groups by colors, and thus we achieved brand integrity. In particular, we worked in detail from the typography we used to the colors we chose, and in this way, we made the product look positive and dynamic. In addition, we wanted to integrate this energetic atmosphere with the slogans we used in the printed and digital brand identity elements we prepared. We hope you like it.
RESULTS
Design House works on digital space with digital communications services as and digital products as smart class, tablets etc.