Tata Tea - Jaago re
Campaign
ABOUT
Tata Tea Jaago Re is a cause marketing initiative launched in India by Tata Tea (Tata Global Beverages Ltd). The campaign, introduced in 2008, works with NGOs and other non-profit organization to raise awareness for specific causes around Indian general elections.
BRIEF
JaagoRe season 2 was looking for 2 months of a tactical plan execution to enlighten people for Women Safety & Gender Sensitisation and enrolling more Children into Sports Activities in Schools.
SOLUTION
Idea was shared to work on early age education of kids and sensitising them connecting with sports celebrities with sports competency and filing petition to compiles the sports as a subject in Schools.
RESULTS
Design House works on digital space with digital communications services as and digital products as smart class, tablets etc.
1 MILLION+ IMPRESSIONS
3.67 Lac Direct Engage
10 Direct Beneficiaries
Brand development with
Social Awareness
A social revolution by provoking
an entire generation to wake up
Work Gallery
